Rewrite article from a quantitative to a qualitative study Essay

Rewrite article from a quantitative to a qualitative study - Essay Example Compounded with the aging population of registered nurse, the problem is yet to be solved. The author identifies high turnover and increased cost of replacement as a major research problem. Current literature contains numerous research articles on job satisfaction. However, most of these literature materials analyze the problem from a business perspective. Although health organizations operate under fundamental business principles, job satisfaction issues require professional analysis. Ideally, the article intends to express severity of the looming nurse’s shortages, determine the leading factors, and hypothesize possible solutions to the nurses’ recruitment and retention question. The author intended to develop sufficient solution to fundamental research questions. Firstly, the author wanted to establish the role of job satisfaction in employee retention. Additionally the article explores the role of workload and incentives on recruitment and retention of specialized n urse. Issues of remuneration and the need to harmonize the salary of nurses with those of other civil servant also featured in the article. The researcher utilized quantitative techniques for (n=62). Questionnaires were the main research tools applied in the research. Samples were drawn from qualified nurse in critical and surgical care units of five Southern States Hospitals that were identified for the study. The researchers distributed 201 questionnaires, of which 121 were considered valid. The nursing job satisfaction scale NJSS was used alongside the questionnaires to gauge the level of satisfaction among nurse (Davis, Ward, Woodall, Shultz, & Davis, 2007). Additionally, other researchers relied on demographic materials to collect essential information. Critical information acquired from demographic materials included level of education, experience, and age and employment status of nurses. Participation in the research was on voluntary basis. This element was essential in ensur ing equal participation of nurses from different specializations. Although the research did not consolidate all possible cases, it achieved a fair coverage. Independent variables in the study included new recruitments, highest attained qualification for nurse, age, and level of incentives. Independent variables included rate of employee’s turnover, new applications and rate of employee retention. The choice of independent and dependent variables favored the research questions. Arguably, the research design allowed the researcher to respond to the initial research questions. Data analysis was conducted using SPSS (Version 14.0). This analysis was conducted using an independent t test to differentiate between surgical and critical unit nurse. The quantitative research did not establish significant differences between critical unit nurses and surgical nurses in terms of job satisfaction. Additionally, the study established that both units experienced equivalent rate of employee turnover. Ideally, job satisfaction among health workers is independent of salary scale and professional level of individual employee. Being a quantitative study the research intended to measure response of independent variable from subsequent changes in independent variables. Alternatively, if the study were qualitative, the researcher would be concerned with change of human behavior from change in each of the

How business works Essay Example for Free

How business works Essay Introduction In this assignment I will be producing a case study on large/medium sided businesses, showing of how business works. My chosen company is McDonalds. The following will be including in my case study: * A description of what the business does, its aims and objectives. * A description of the purposes and activities of human resources and any other three functional areas. * A description of how effectively different areas of the business communicate. * A description of how the structure of the business is different from another organisations structure. * A record of my sources information. McDonalds Restaurant OverView McDonalds is a large fast food chain of restaurants operating world wide, started in America and has outlets in other places such as, India, Cyprus. In many countries McDonald s sells variations of its food to cater for local tastes. They are also known for being multicultural because of the different cultural foods in their restaurants. Because of their huge volume of sales McDonalds has strong purchasing power with its suppliers and is therefore able to sell food very competitively. By the end of 2001 their was 1,184 restaurants in the UK alone. They had a target to get over 80 new restaurants opened by 2002, and that was achieved. By opening over 80 new restaurants they employed 4,800 new employees. ACTIVITY, AIMS OBJECTIVES (P1, D2) Main Activity The main activity of McDonalds is selling fast food. They aim to provide a customer service, there are 1.5 million employees working for McDonald restaurants in the 119 countries, which all have the same daily activities which involves the staff in greeting, serving and helping customers with any enquiries or problems. They are the largest food service company in the world, so its important that all employees work together to succeed their aim. Main Aim McDonalds main aim is to provide customers with a fast food service in order to obtain a profit for its shareholders. McDonalds are committed to conducting their business with the environment in mind. McDonalds mission statement is To be the worlds best quick service restaurant. This is being achieved through five strategies such as; * Development: Lead the quick service restaurant market by a programme of site development profitable restaurant openings. * Our People: Achieve a competitive advantage through people who are high calibre, effective, well motivated and feel part of the McDonalds team in delivering the companys goals. * Restaurant Excellence: Focus on consistent delivery of quality, service and cleanliness through excellence in our restaurants. * Operating Structure: Optimise restaurant performance through the selection of the most appropriate operating, management and ownership structures. * The Brand: Continue to build the relationship between McDonalds and our customers in order to be a genuine part of the fabric of British society. Objectives McDonalds objective is to be the bests quick service restaurant and believes and believes that this involves avoiding damage to the environment at a local and global level. The company aims to ensure that its operations today do not have an effect on the lives of future consumers. McDonalds is involved in an ongoing programme with the aim to improve the environment, they do this by reusable packaging and recycling. Functional Areas within McDonalds (P2, M1, D2) HUMAN RESOURCES The Human Resources department concentrates on employees who work for the McDonald restaurants. Human Resources department include managing staff and their welfare, so the safety of their staff is taking very seriously, this all comes under Health and Safety. Staff have to be careful not to use computers/tills for long periods of time because they can suffer from eyestrain, tiredness or stress. McDonalds is improving communication systems by installing panic buttons for the safety against violent customers. McDonalds employees have to work together to ensure a hazard free zone, by adhering to the health and safety regulations. McDonalds puts new employees on to a training system, to make sure if an accident happens which involves either a member of staff or a customer getting hurt, then the employee will be able to handle the situation effectively. McDonalds restaurants work to high standards, which meets and mostly exceeds the rules and regulations. The company always aims for the highest standards given in guidelines because of health and safety regulations and to expand the business. If McDonalds didnt meet the requirements than they would be closed down by the health and safety executives. The Human Resources department contributes to McDonalds activity by making sure: * They employ the right staff * Making sure the store is a hazard free zone These things contribute to the activity of McDonalds because without them they wouldnt be able to achieve their aim, so its important that all the different departments work together to succeed it. Recruitment, Training and Development When recruiting staff McDonalds look for people who have a positive attitude towards customers, themselves and other employees, and who are capable of delivering the highest standards of quality, service and cleanliness to our customers. Then potential employees are trained, promoted and treated on the basis of their relevant skills, talents and performance and without reference to race, colour, nationality, ethnic origin, sexual orientation, gender, marital status, age and disability. McDonalds management development curriculum takes new recruits form trainee manager to restaurant manger. They have on-the-job training and open learning development modules, backed up with courses and seminars at the companys national and regional training centres. Hourly paid staff receive continuous on-the-job training by computer based training and other training materials. When employees complete their initial training staff members are awarded a basic certificate in food hygiene. Employees Below are the figures of the staffs gender and age status. By the end of 2000 McDonalds employed 49,726 members of staff: * 46, 207 restaurant crew * 2, 974 restaurant management crew * 545 office staff Health and Safety McDonalds always aims for the highest standards (and mostly exceeds), so they can achieve its aim and be the best quick service restaurant. If McDonalds didnt meet the requirements of the health and safety act 1974 than they would be closed down by the health and safety executives. The most common hazards which occur in a work place are: 1. Leaving the work place untidy and dirty 2. Leaving floors wet and stairs 3. Leaving wires to trial across passageways 4. Frayed carpet or loose tiles 5. Equipment just left all over work surfaces 6. Too many plugs inserted into only one electric socket The human resources department has to make sure that all health and safety regulations are met. If they are not met then it can be closed down, also if the restaurant is unclean then it could loose customers and wouldnt keep up their activity to be the best selling fast food restaurant. Customers wouldnt want to go to a dirty restaurant, where there are a lot of hazards going on such as; wet shop floor, bins over filled, dirty tables and a unclean kitchen area. If any of these hazards occurred in any McDonalds restaurants customers could become ill or hurt, which would result in McDonalds going to court or having to closed the McDonalds restaurant down. Management training includes coping with emergency situations that could arise in a restaurant. This is because it decreases the risk of people being injured or the buildings being damaged in the McDonald restaurants. When an accident has occurred the manager then has to write out what happened and then investigate on the matter. Training is the main priority to ensure the consistency of the restaurant operation, and the highest levels of customer service and care. Every McDonalds franchisee must successfully complete a training programme which takes on average nine months to complete. Trade Union The workers are represented by union of shop, distributed and allied worker. Job Roles In Human Resources Job Roles In the Human Resources function Carmel Flatley, Human Resources Director I am the human resources director of McDonalds and I have the overall decision of anything that happens in this department. I also have to make sure that the human resources department dont go over their budget. Paul Smith, Human Resources Manager I look after the whole HR department and staff, involved with industrial relations and trade unions negotiations, implementing the organisations HR policies. Gemma Wilson, Recruitment officer I deal with recruiting people, thats sending out application forms, making interviews for potential employees. Potential employees dont need to be experience in any way, because McDonalds is committed to training their staff and improving the skills of staff. Matthew Lawrence, Health and Safety Officer I deal with all health and safety matters, accident monitoring and staff welfare. That involves making sure that the shop floor is a hazard free zone for customers and clean and tidy, making sure the kitchen is clean enough to work in. I am well trained in first aid so that if any accidents happen, I will be their to help. I also have to deal with complaints and try to solve them. FINANCE The finance is one of the most important functions as they record all the money going in and out of the business, they give a budget for each other department to spend to make sure they keep their level of income and expenditure. They would regularly check the amount of money each department has spend and made to see if they are on target or not. If a department has gone over their budget then the finance dept would check to see if there is enough money to lend those more. So the purpose of the financial function therefore is to: * Keep all the financial records required by the organisation, detailing all the receipts and payments that have been made * Prepare final accounts from these records as required by law * Monitor the income and expenditure of different departments against their budgets * Provide continuous, up to date financial information for managers about business performance * Pay salaries and wages to the staff * Pay amounts owing to suppliers * Control the levels of debts owed to the company * Obtain additional finance when required, from the most appropriate source * Advise senior managers on the financial implications of major decisions These contribute to the McDonalds activity by being apart of providing a good customer service by, paying the employees their salaries/wages, if they werent paid they wouldnt be no staff or it could result in the staff withdrawing their labour. Production will cease and the employer will lose revenue. By McDonalds receiving more capital they can improve the quality of the store or products so customers would be more pleased of the in store environment or pleased of what they have purchase. It would result in consumers returning to the store because of the good service and also bringing more money to the business which will also achieve their aim which is to be the best selling fast food restaurant. Job Roles in Finance Department JOB ROLES George Mackay, Finance Director I am the finance director and I am in charge of the whole finance department. It involves information services, new product development, quality assurance and supply chain. I have to make sure a product which is purchased has the right quality that is expected from consumers, and then have to put a price to it. The most important part of the finance department is the cash flow which is the movement of cash going in and out a business. As a finance director I have to gives advice to senior managers on the overall decision on financial matters. And also as a director I have the last say with what happens within the finance department. Christopher Bateman, Financial Manager I looks after the finance function and the staff. Advising on financial resources. As a manager I have to make sure that all work as been done well. E.g. they have to monitor the income and expenditure of all departments to make sure they havent gone over their budget. So after the staff have checked their cash flow I then have to then go threw it to make sure nothing has been missed out. Derek, Daniels, Ledger Clerk I have to assist the chief accountant in the recording of all financial transactions. So where the money goes or comes in I have to make sure the chief accountant has recorded it all effectively. If any mistakes have been made I then have to correct the errors. Nita Negi, Credit Control Clerk As a credit control clerk, I have to assist the credit controller in checking the credit status of new customers and existing accounts, and also Reminding customers or overdue payment. PRODUCTION Production is all about the process of making something. Product life style shows the stages of a product or a range of products. If it isnt successful it goes to decline stage. The activities of the production department are listed below: * Obtaining the resources required to produce goods or provide a service * Organising the resources to produce the goods or provide the service in the most appropriate way For the activities to be achieve they must consider the aim of the business which is to be the best selling fast food restaurant, so they have to find the best quality of food that suits them and then order it but first having to keep on target and not going over their budget by ordering expensive items or ordering to much that it all cant be produced/sold. Another thing they must consider is if the resources can be organised to achieve the aims, doing this they have to think about selling it cheaper then their competitors or having an offer like buy on get on free. They do this so it sells more because people wouldnt to spend more they would go to the most cheapest place or giving the product an offer can be appealing to the customers. The production department contributes to McDonalds activity by finding the right products at the right prices. When good quality products are sold at low prices it pleases customers and make them want to return, it also brings in more people as when a customer is pleased with the type of service they have receive the consumer then tells several other people, which makes then want to try it out. Job roles in Production Job Roles in Production Steven Cornway, Production Manager Responsible for the entire production function and its operations. What ever goes on has to be checked and authorised by me. Kim Karenga, Production Planners Plan all production to maximise machine use and staffing, taking account of customer requirements. Chris Walker, Production Controllers To check all production is going to schedule. Ted Osborne, Designers I am responsible for the actual design of the finished product. So if I dont like the way a product has been designed I can make remendments. MARKETING The object of marketing is to make sure that the right product is made and potential customers are persuaded to buy it. Market Research can be carried out through either primary or secondary research. Primary research means asking someone on their views or opinions. A way of asking potential customers of their views or opinions is to make sure a survey, having questions about a certain item. After the survey has been completed they will then need to send out the surveys to potential customers, by either online, over the phone, by post or giving out surveys (in stores. Postal surveys dont have much of a response as the others do as it takes more time e.g. sending it back, so when postal surveys are concerned their will usually have to be some kind of incentive offered for completing the survey, so customers would be tempted to fill it out. Secondary research is known as desk research. It consists to looking up facts or figures in books, magazines, computer databases, company files. So secondary research is looking at information that already exists instead of creating your own. McDonalds keeps a large amount of information on their databases about their customers and their buying patterns, also companies buy information from government statistics. Product The amount of products the customer wants, the quality wanted, the features and the styling that are preferred, whether packaging is important, whether a guarantee or after sales service is required. Strategies Is a long term plan for future success or development. Place McDonalds are located on high streets or town centres. Marketing contributes to the McDonalds activity by market research (finding out what potential customers wants/needs), and improving existing products. Both of these improve the customer service, marketing contribute a lot to their activity to make McDonalds achieve their activity. All the functions work together to achieve it. The job roles of Marketing Job Roles in Marketing Matthew Howe, Marketing Director I am responsible for the overall marketing function and its aims and objectives. So if any ideas have been thought of they have to been checked with me before anyone goes ahead and makes a change. Ethan Farah, Sales Manager As a sales manager I am responsible for overseas agents and the achievement of sales targets overseas. David Frank, Market Researchers Market researchers have to find out consumer opinions on current and proposed goods and services, if this is not done than they could bring out a product which isnt doesnt sell a lot and a loose the money they put in to produce the products. Advertising Manager An advertising manager is in charge of advertising and liaising with agency staff over publicity campaigns. Advertising is one of the most important things in marketing as without advertising a product will not be known so their would sell as well as products being advertised. EQUAL OPPORTUNTIES (P3, M2, D2) In a work placement an employee has rights and responsibilities. Below are the rights and responsibilities of an employee. Rights as an employee Employees rights How to carry it out Having safe working conditions Making sure that the area your working is a hazard free zone, if not consult your manager or the human resources area. It is also your job to take care with anything you do to prevent any hazards happening. Getting paid the fair salary/wage Depending on your age, experience and contract, employees get paid differently. You have to make sure that your getting a fair paid if not consult your manager. You should first read your contract because you might have signed for getting paid the amount youre getting. Provided information concerning your rights Before starting your job you will be provided with information about the rights an employee has. (mainly in your contract) If youre not provided with this information you are able to ask for it. Not to be discriminated on grounds of race, sex or disability If you feel that your getting treated unfairly according to your race, sex or disability your able to take up action like consulting your trade union. To be consulted over matters which will significantly affect your terms and conditions of employment If you employer decides to change something, which affects the terms and conditions on you employment and does not consult you first, you can take action upon this. Responsibilities for an employee Employees responsibilities How to carry it out To be ready and willing to work Its always good to be full with enthusiasm in your work because it looks good for the company and make you happier in your work To give a personal service Your contract will contain you main job roles, but its always good to provide your own service like putting your ideas into your work, smiling and just any other little thing. To treat others how you would like to be treated If youre rude and dishonest than fellow staff would treat you the same. Its important to work as a team and communicating well with other people, this can only be done if you treat people well. To work towards the objectives of the business Working towards the objectives of a business could look good on you and on the business, if the employer see s you are working hard than it could result in the employee being promoted. To work in good faith Working in good faith consists of being honest, if youre honest it again can see that youre trustworthy and could get promoted. But yet if your seen lying than you could loose your job. COMUNNICATION (P4, M3, D1, D2) Most organisations have different ways of communicating, communicating is one of the most important things in a business, because without communicating you cannot run a business effectively. They are all types of communicating, below is a list of ways of communicating within a business. * Meetings * Group discussions * Tele phone * Memos * Emails * Draft letters * Reports * Faxes There are two main methods of communication which are oral and written communication. Oral communication could be either face to face or the over the phone. If you cant get threw to the person you are calling then you can leave a message which is still oral communication. Written communication could be sent by mail or transmitted electronically. This can include letters which is the most common one, text messages on mobile phones or notices on notice boards. Below are the advantages and disadvantages about oral and written communication. Oral Written Advantages 1. Its a fast way of communicating because you dont have to write things down. 2. Its cheap, as if you phone someone you would have to pay for the phone call. 3. Immediate feedback, you dont have to wait ages for someone to reply back to you as you would in a letter. 1. Writing a message can be retained for future reference. 2. Writing a message can also be copied for other peoples uses. 3. Creates a distance between sender and recipient useful for difficult communication, e.g. bad news. Disadvantages 1. Clear Speech, you must speak very clearly so that other people can understand you, but yet when you write a letter people can just read it in their own pace. 2. Long or complex messages can be forgotten. 3. You can be easily distracted while someone talks to you, and then you could forget the whole message they just told you. 1. When writing a letter it can take time to write, while if your talking to someone its faster.] 2. Keyed in documents need to be skilled and produced quickly and accurately. 3. Delivery can take time, or could be delayed. McDonalds functional areas communicate with each other by a system called Intranet which was launched in 2000. The McDonalds intranet provides a fast and up to the minute source of information for the McDonalds restaurant management and office staff. McDonalds external communication is dont by a system called McNews which was launched in 2000. McNews is a award wining magazine which was published monthly for all restaurant staff, then in 2002 McNews was re launched as MDUK and is now a lively focused magazine. MDUK has activities and events from restaurants around the country. MDUK is a showcase for best practice, recognising individuals outstanding practices and achievements, as well as highlighting internal and external awards. Apart from the Intranet and MDUK, McDonalds also has other ways of communicating within the business, they are listed below. 1. An email system operates in all offices and company owned restaurants 2. Regular staff communication sessions are held in the offices 3. Employee satisfaction surveys for both office and restaurant staff are held annually. 4. Meetings are held monthly. 5. Memos send daily An email system is to contact anyone within the business or outside the business, the email system is a fast and easier way to contact people. The email system is used by most companies and general people all over the world. Staff communication sessions are held to improve of employees communication skills. This is important because communicating with customers is one of the main things to do. Employee satisfaction surveys are handed out every year, so employees can write how they feel working in the McDonalds restaurants. This is a good thing to do because its important to keep the staff happy as it motivates the staff to work harder. Meetings are held every month to discuss the McDonalds performance. They also talk about how much they are making and see what can be improved with the money. McDonalds talks about new ideas and try to change or promote things that is not doing so well. This is a good way of communicating as you get to talk face to face to see the expressions on each other faces and its faster as you dont have to way for a reply if you do if you was writing an email. Memos are used daily in all of the departments. Sales manager might send a memo to human resources manager and ask if he has found a sales person. Memos are used daily because they are important little messages, and its also a fast way of sending.

The History Of Cadbury Chocolates Marketing Essay

The History Of Cadbury Chocolates Marketing Essay Cadbury chocolate development is not very well in a few years before. There was international acquisition between Kraft, Mars, Nestle and Cadbury. As a result, Kraft won the acquisition which is successful to have ownership of Cadbury. In recent years, Cadbury promotes Daily Milk chocolate with using Youtube movie such as Cadbury Eyebrows. When this movie uploads to Youtube, it spreads faster in the world. The most special is background music. When everyone listen the music in everywhere, they must link up to Cadbury chocolate. Therefore, most of people pay more attention on Cadbury this brand name and their products. . In the current market, there will be used SWOT to analyze as below: Strength: The famous brand name in the world including Hong Kong. The brand has almost 200 years history. In 2007, Cadbury promote new 10 products which are focus on healthy and high class. In 2009, the Eyebrows movie has changed the Cadbury traditional styles to become trendy. Weakness: Cadbury did not launch chocolate premium in special festivals which are Valentines Day, Halloween ,Christmas and so on in recent years. Opportunities: Cadbury can enlarge their market share in Hong Kong. They can open a specialty shop for selling chocolate products such as chocolate snacks, chocolate drinks, and chocolate cakes. They can do more promotion like coupons, trial products for customers. Also, they can make a cross over with Oreo chocolate cookies. Its can enhance the brand awareness. Threat: Cadbury chocolate was discovered some products have salmonella and melamine in 2006 and 2008. It is enormous impact of the brand. Customers lost the confidence of Cadbury chocolates. Also, they have many competitors such as Kinder, Toblerone, Ferrero Rocher and the other chocolate products. 1a.Competitive analysis In Hong Kong, the main competitor of Cadbury is Mars, Incorporated. They have famous products in Hong Kong such as MMs, Dove, Mars and Maltesers. Besides, they have five principles in their mission which are Quality, Responsibility, Mutuality, Efficiency and Freedom. They are using these five principles to give the best to customers and fulfill their needs. It can keep the good relationship with customers. Moreover, there are using lots of promotion to their chocolate products. For example, advertising on TV, magazines and posters. Also, internet like Facebook and Youtube must be the main channels for selling products. Furthermore, Mars, Incorporated has lots of product lines with good reputation. Different types of product can match different types of customers. It will be the strength of the brand to attract different customers. Also, the company would like to use cartoon to be celebrity endorsement to attract children to buy chocolate such as MM chocolate product use cartoon characters to promote. It is very successful. In the weakness, the brand awareness is not higher. Because of too many product lines in the brand, so most of customers only know the line of the brand. They dont know the head of the brand is Mars, Incorporated. 2.Cadburys Marketing Strategy Cadbury is using marketing mix as their marketing strategy. Marketing mix can control four tactical marketing tools which are product, price, place and promotion in order to produce the response it wants in the target market. Cadbury can do everything to influence the demand of those chocolate products. Cadbury offers different flavor of chocolate to the children and their parents, for example milk chocolate, dark chocolate, fruit and nut chocolate and whole nut chocolate. They are provided with high quality as Cadbury launched the Cadbury Cocoa Partnership, developing cocoa farms in Ghana, India, Indonesia and the Caribbean. These places are suitable for the cultivation of cocoa beans, and therefore Cadbury can control the quality of cocoa beans to produce chocolate products. There are different package of the chocolate products such as boxes, bags and bars. So that customers have many choices on choosing the type of packaging and flavors, and all the products are sold under Cadburys brand name with purple packages. Besides, Cadbury use cost-based pricing to set the chocolate products. They set the price based on the costs for producing, distributing, and selling the products plus a fair rate of return for its effort and risk. Sometimes, they will offer some discounts to reward customers for certain responses. The forms of discounts include cash discount and quantity discount. They would like to lower price of the chocolate products or buy large volumes with price reduction to buyers. Such discounts provide an incentive to the consumers to buy more. About the promotion mix they use are advertising on TV and magazines, sales promotion and public relations. Cadbury can promote their products through these channels, bringing the message share the joy today to the potential customers, communicate customer value and build a loyalty relationship with them. In the London 2012, Cadbury is one of the sponsors in this event, creating the sports and stripes event to bring the excitement of London 2012. Also, Cadbury created a athlete team that can be used across the business to motivate and inspire. Cadbury chocolate products sell in the convenience store like 7-Eleven, Circle K, Vingo and supermarket. These places are the consumers most likely to shop. Cadbury is using intensive distribution strategy, stocking the chocolate products in many outlets. As a result, these chocolate are available in everywhere when consumers want them so as to provide brand exposure and consumer convenience. 3.Branding Strategy Cadbury is using line extension strategy to apply the products it sells. Cadbury is likely to introduce the additional items in a given product category under Cadburys brand name, such as new flavor( milk, dark chocolate, fruit nut, caramel, truffles), forms, colors(purple), ingredients( vegetarian, nut-absent, Gluten-absent) or package sizes ( bags, bars, boxes, tins). Line extension brings more benefits for the firms and consumers. For the Cadbury, they might introduce new chocolate in a lower cost and lower risk way. Also they might want to meet consumer desire for variety, use excess capacity or simply to command more shelf space from resellers, giving more choice to consumers. On the others, there might be self-cannibalization and consumer confusion if the added chocolates have no differentiations from customers perspective. 4.Product marketing 4a.Point-of-purchase Cadbury chocolates are selling in the supermarkets and convenience stores. There are many types of Cadbury products. Locations are large and rent is lower. Some stores are located near residential areas. 4b.Product Life-Cycle Stage Cadbury chocolates are in the maturity stage. They have brand loyalty because of the long history of the brand. However, some products are launched a long time. It will go to decline stage. Therefore, it needs to do more sales promotion and personal selling to retain customers. 4c.Product Uniqueness Cadbury chocolate products have point-of-different. Their unique point is Cadbury chocolates using Green packaging and Fair-trade. About green packaging, they are using packaging design and waste strategy. They have environment concern such as using paper, board and cellulose film materials to make their product package. It can achieve substantial development. Also, Cadbury Dairy Milk has announced the investment plans for its first Fair-trade social premium to cocoa farmers in Ghana. The packaging also has the fair trade label to show that producers have better living condition and consumers can use lower price to get the products. It is good for both parties in the business. 5.Promotional Mix Promotional mix refers the basic tools used to accomplish an organizations communication objectives. The promotional mix has included six elements: advertising, direct market, internet marketing, sales promotion, public relations and personal selling. Each element as an integrated marketing communications tool that plays a distinctive role in an IMC program. Advertising refers any pay form of nonpersonal communication about the organization, product, service, or idea by an identified sponsor. The nonpersonal component means that advertising involves mass media such as TV, poster, magazine that can transmit a message to large groups of individuals at the same time. Direct marketing refers organizations communicate directly with target customers to generate a response, it involves different activities such as direct selling, database management and direct response advertising through direct mail, the internet and broadcast. Internet Marketing refers the interative media allow for a back-and-forth flow of information whereby users can participate in and modify the form and content of the information they receive in real time. The new media allow users receive and alter information and images, respond to questions and make purchases. For the internet, the interactive media include interactive television and mobile phone. Sales promotion refers marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Public relations refers the management function which evaluates public attitudes, identifies the policies and procures of an individual or organization with the public interest, and executes an action to earn public understanding and acceptance, it is aims to establish and maintain a positive image of the company for the publics. Personal selling refers a form of person to person communication in which a seller attempts to assist prospective buyers to purchase the companys product or service or to act on an ideas. Cadbury used advertising, Sales promotions, Public relations and internet marketing to promote their companys product. For the advertising, Cadbury has poster in MTR and in store display at different supermarkets. The advantage of advertising is low promotional cost for the company, the interesting and beautiful poster or the in store display can attract customers attention. Also, the poster can let people watch a long time to know more the products details. The disadvantage of the advertising is it only can deliver a brief message about the product, it may only have a short term memory in customers mind. Moreover, the poster usually needs a larger place. Sometimes, it is difficult to find a suitable place for the companys poster and the poster is easily to be impaired by the human destruction or the weather condition. For the sales promotion, Cadbury has promoted the coupons and sweepstakes for the customer. For example, if the customers buy at least three products, it will have discount to buy the product. Also, Cadbury would holds some sweepstakes with other companies for the customers, the award will be concert tickets or some special drinks provide by other companies. The advantage of sales promotion is it can appeals price sensitive to consumers and offer discounts without retailer cooperation. Also, the promotional activities will easily attract the customers buy more products and it may motivate non target group customers try to taste the product and encourage customers buy the product again. The disadvantage of sales promotion is the cost will increase and low redemption rates. It often used by loyal consumers who would purchase anyway and hard to tell how many consumers will use them and when. Consumers only focus on sweepstakes, not brand. Sometimes, it may misredemption and fraud such as customer redemption for a product or size not specified on the coupon. For the public relations, Cadbury has a sponsorship with the Olympic 2012 in London. The advantage of public relations is it can enhance the companys brand awareness for the customers, It will increase the brand visibility. The disadvantage of public relations is it cannot deliver the products message to customers and the cost of sponsored usually be high. For the internet marketing, Cadbury has Facebook fans pages and Apps in the smartphone play store to provide the latest product information to the customers. The advertising of the internet is target marketing and information access. Target marketing means the Web is the ability to target very specific groups. Information access means the customers can find the products information in the website. The advantage of internet is two way forms of communication. Also, it offers the capability to more closely and precisely measure the effects of advertising and other types of promotion. The disadvantage of internet is customers may lack of motivate to find the advertisement to know the details of product. 6.Media Mix Media mix refers a wide variety of media and media vehicles are available to advertisers. The characteristics of the product or service, the size of the budget, and individual preference are some factors to determine what combination of media will be used. According to different promotional situation, the companies will use different promotional strategy such as TV, coupons and internet. TV is the most effective medium, coupons can stimulate customers to buy the products, Internet can help customers to find the in-depth information. Cadbury has some advertisements on TV. The advantages of TV are creativity and impact, coverage and cost effectiveness, captivity and attention, and selectivity and flexibility. For the creativity and impact, TV has provided a platform for presenting the advertising message. The sight and sound are creative and it can convey the brands image to develop the entertaining appeals that help make a dull product appear interesting. For the coverage and cost effectiveness, the advertising of TV make it possible to reach large audiences, the companies with widespread distribution and availability of their products use TV to deliver their messages at a low cost, it is very cost efficiently. For the captivity and attention, even to increase in viewing options and the automatic devices have made it easier for TV viewers to avoid commercial messages. However, the remaining viewers are devoted some attention on the advertisings messages that means the TV advertising have an effect on consumers mi nd through the repetition and slogans. For the selectivity and flexibility, with the growth of cable TV, the advertiser can refine their coverage further by appealing to groups with specific interests such as sports, news or music. The advertisers can adjust the media strategies of different geographic markets through local advertising in specific market areas and the advertising can run repeatedly of special occasions. The disadvantage of TV is high cost of buying airtime and producing a quality commercial. The geographic selectivity is a problem for local advertisers, TV still cannot offers as much audience selectivity as magazines or direct email for reaching precise segments of the market. The advertising of TV usually leave nothing tangible for the viewer to consider because the time of advertising become shorter and shorter. Moreover, the audience usually did not watch TV in advertising time, they may leave the room to go to the bathroom or get something to drink or eat. Sometimes, the audience may change TV channels to avoid the advertising. 7.Recommendation For the personal selling, when the Cadbury launch new product, they can recruit some short-term promoters to promote the new product. Also, the company can launch more promote events such as free tasting, It can attract the new customers. For the public relation, Cadbury can create more sponsorship with other sports competition and charity to increase the companys image and visibility. Also, the company can have celebrities endorsement, the company can use cartoon characters, famous stars to attract target customers. For example, Johnny Depp, he is a famous film called Charlie and the Chocolate Factory, the theme of this movie is perfect match with Cadburys product. 8.Conclusion After doing the project, we discovered the products in Hong Kong are different from United Kingdom. Compared with Hong Kong, Cadbury is offer more products in UK. There are many types of chocolate products with different package in UK, for example truffles, hazelnut, peanut, toffee popcorn, Oreo chocolate and chocolate drinks. The packages are tins, boxes and bags. However, Hong Kong without these products/ Besides, the Cadburys products in Hong Kong are lack of creative packaging. They will not put more effort on designing the package during Halloween, Christmas, Chinese New Year and Easter. Thus, it cannot attract customers for buying and have no incentive on it. Moreover, Cadbury lack of direct marketing to communicate with consumers although they have advertising on TV, magazines and poster. As a result, there are some improvements. Firstly, Cadbury can introduce more products in a new product line by using brand extension. They can launch a new product or modified products in a new category under Cadburys brand name like chocolate drinks or chocolate ice-cream. From the customer perspective, they will be faster acceptance because Cadbury has long history and well-known in making chocolate. Also they can increase brand usage rate, increasing the frequency with Cadbury the consumer is consumed and making it easier to use and reduce the disincentives for use like sugar-free chocolate. Therefore, it can attract more customers to aware and buy it as the product is innovative and creative. In addition, Cadbury can operate a retail shop to sell their own products, decorating the store as a fairy tale and offering chocolate cake and chocolate drinks. So that customers can enjoy the use of these services and enhancing the brand awareness. Furthermore, Cadbury can be more concentrated on Hong Kong markets since Hong Kong market as the strategic point to enter China market, to be easier to enter China market in the future. Finally, promotion is rather important for Cadbury building its recognition. Since Cadbury can use promotional tools to persuasively communicate consumer value and building relationship with them. They cannot only have advertising on broadcast media and magazines. They can also have point-of-purchase advertising, display the chocolate products in the store shelf, thus reaching more customers and they can be aware of it. Outdoor advertising is also suitable. Signs on buses or MTR can be draw customers attention. Cadbury is the largest chocolate company in the world. We think that Cadbury do not only concentrate on the Americas markets since Asian and European markets are valuable to develop.

Emotional Intelligence and Self Management and their Influence on Atti

The purpose of this study is to gauge the affect of ones emotional intelligence, A deï ¬ ciency in emotional intelligence can mean a lack of success and the existence of emotional problems, (Chopra & Kanji, 2010) and ability to self motivate (the ability to motivate oneself, to find a reason and the necessary strength to do something, without the need of being influenced to do so by another person) ("Define:Self motivation - Google Search," n.d.) with self estimation of ones preparedness for life situations. It is necessary to have accurate knowledge about the world of work to make good academic and career decisions. (Nauta, n.d.). However, college students often do not have accurate knowledge of careers in their discipline. Psychology students have quite distorted perceptions of the activities conducted by clinical psychologists, counselors, and psychiatrists. (Nauta, n.d.)Upper level undergraduates had poor understanding of applied psychology. (Ellis & Cantrell, 1994) Throughout the literature, it is generally agreed that emotional intelligence is vital for personal development, survival, personal life success and excellence. It is now widely known that emotions interact with thoughts and vice versa. Therefore, there is a need for a framework to assess the phenomenon of emotional intelligence related to any individual. (Chopra & Kanji, 2010) In a study looking at the relationship between learning styles, emotional social intelligence, and academic success of undergraduate nursing students (Suliman, 2010), the findings suggested that either no actual relationship exists or that emotional intelligence may be confounded with factors such as professional and cultural values. In another study titled Emotional Intelligence: a cataly... .... Career Guidance - Try our online career counseling services FREE! Cecile Peterkin / Cosmic Coaching Centre. Retrieved December 02, 2010, from http://www.cosmiccoachingcentre.com/TEST_MOTIVATION.html Suliman, W. (2010). The relationship between learning styles, emotional social intelligence, and academic success of undergraduate nursing students. Journal of Nursing Research, 18(2), 136-143. doi: 10.1097/JNR.0b013e3181dda797 SurveyMonkey -. (n.d.). SurveyMonkey: Free online survey software & questionnaire tool. Retrieved December 08, 2010, from http://www.surveymonkey.com/MySurveys.aspx Sweeny, K., Carroll, P. J., & Shepperd, J. A. (2006). Is Optimism Always Best? [Abstract]. Current Directions In Psychological Science, 15(6), 302-306. doi: 10.1111/j.1467-8721.2006.00457.x Welcome to Facebook. (n.d.). Retrieved December 09, 2010, from http://www.facebook.com/

Deforestation In The Amazon Rainforest

In this coursework I will be investigating deforestation and stating my opinion on whether I think it should continue or not in the Amazon Rainforest In doing so I will identify the various different values and attitudes. In this assignment I will include maps as well as diagrams, graphs, charts. The Earth is a constant changing system; a serious type of change that is being contributed by man, is deforestation. Deforestation is the clearing out of forests so that they can cultivated and used for other purposes. Due to this particular method of cultivating land it has resulted with vast areas of the Amazon rainforest being totally destroyed far beyond repair. Because of this scientists fear that many natural medicinal plants and vegetation may be lost permanently. Deforestation In The Amazon Rainforest Deforestation robs the world of countless species, destroying crucial Biodiversity and losing species with potential uses in medicine, agriculture and industry. Biodiversity is important because it contributes to resiliency in my opinion and should take precedence. The main worry for environmentalists such as my self is that many species are being lost as their habitats are being destroyed. In a rainforest, certain small areas are individual, specific habitats themselves. This means that if one small area of the rainforest is cleared, it could mean that a whole series of species are wiped out. The clearing of trees causes the roots anchoring the soil in the land to be destroyed, the removal of leaves and branches that intercept eight out of every ten raindrops lead to soil erosion. These devastating effects cause the land to become inhospitable and lead to the further cutting down of trees to provide new agricultural land. Nearly 40 percent of all the tropical rainforest left in the world is in the Brazilian Amazon. Brazil, the largest country in South America, has perhaps the best opportunity remaining to save large tracks of tropical rainforest. Although Brazil has lost approximately 58 percent of its frontier forests (large tracks of relatively undisturbed old growth forest), the country still has are over 772,200 square miles of frontier forest, among the largest amount of any country worldwide. Brazil is also home to a second, less famous rainforest, the Atlantic Rainforest. This strip of rainforest extends from the northeast coast down to the southern state of Parana. Formerly covering more than 386, 100 square miles, only 5 percent of the original Atlantic Rainforest remains. Many species that live here, including river otters, jaguars, and armadillos, are at high risk of extinction due to habitat loss caused by logging and agricultural clearing. The Amazon is one of the world's great rainforests and its river, is longer than any river but the Nile. The vast Amazon basin covers more than two and a half million square miles, more than any other rainforest but for how long will this be the case? The Amazon rainforest is located in South America, where its area takes up a quarter of the content. The forest is so large it spans nine countries French Guyana, Brazil, Suriname, Guyana, Venezuela, Columbia, Ecuador, Peru, and Bolivia. It has an extremely humid climate as do most rainforests due its equatorial location which means it rains frequently â€Å"The rain becomes trapped in canopy causing heat† Warm air caring water vapor will rise Warm air that falls here will become trapped in the canopy this will raise the temperature. The Amazon rainforest has many different species of plants and animals. For plant species there are between 5,000,000 and 30,000,000 (estimated). Only a little more than 30,000 have been classified and this represents 10% of all plants around the world. As for animal species there are about 324 mammals, and there are 2,500 to 3,000 species of fresh water fishes in the Amazon River. â€Å"Statistics in this paragraph were taken from: http://oz. plymouth. du/~lts/conservation/Ecosystems/amazon. html† Deforestation In The Amazon Rainforest The Correlation between Deforestation And Soil Erosion: Once trees are felled there are no leaves to protect the soil beneath, from heavy rainfall also there are no roots to hold the saturated soil in place. When this occurs it makes it extremely easy for soil to be washed or blown away. Then the area of land becomes useless because you can't build on it because foundations won't be stable enough and you can't cultivate it â€Å"grow crops† because nutrients such as silt etc have been washed/blown away. Nobody benefits. Soil Loss In Tones Per Hectare Per Year. : Bare Soil : Pasture : Crop Land : Rain/Forest As you can see when a area of land is bare the soil erosion is at its highest and when it's left alone as Rain/Forest it's at its lowest the activity of deforestation obviously affects the rain forest but soil erosion is a perfect example of a more subtle affect, it not only damages the rainforest directly but also damages cultivating potential for the area and any future plans you may have for the site e. g. building etc Deforestation occurs in many forms most of the clearing is done for agricultural purposes grazing, planting crops, cattle ranches etc. Poor farmers place pressure on the Brazilian government and local authorities to allow them to cut down small areas of Rainforest (typically a few acres) and burn the tree trunks in a process called slash and burn. Slash and burn is the traditional method used by the American Indianans of the rainforest and they all ways replace the areas they damage. Although this method is the most sustainaiable it's the most dangerous and one of the most abused. Desperate farmers will request an area of land to be cultivated and purposely let the fire grow beyond control so they will be able to claim a few acres extra, due to the fact the slash and burn method is never exact and the method is so finial. â€Å"Once it's done its done† the government feels they are powerless. Intensive or modern agriculture occurs on a far greater scale, sometimes deforesting several square miles at a time. Large cattle pastures often replace rainforest to grow beef and such like for the world market, mostly for fast the food industry. McDonald's etc. Commercial logging is another common form of deforestation, cutting trees for sale as timber or pulp. Logging can occur selectively-where only the economically valuable species of tree are cut, or by clearcutting, where all the trees are cut. Commercial logging uses heavy machinery, such as bulldozers, road graders, and log skidders, to remove cut trees and build roads, which is just as damaging to the rainforest overall as the chainsaws are to the individual trees. Deforestation In The Amazon Rainforest Deforestation by peasant farmers is often done to raise crops for self-subsistence, and is driven by the basic human need for food. Most tropical countries are very poor by U. S. standards, and farming is a basic way of life for a large part of the population. In Brazil, for example, the average annual earnings per person is U. S. $5400, compared to $26,980 per person in the United State The causes of deforestation are very complex. A competitive global economy drives the need for money in economically challenged tropical countries such as Brazil. Governments sell logging concessions to raise money for other vitial projects such as hospitials and schooling, to pay international debt, or to develop a more advanced industry infer structure. For example, Brazil had an international debt of $159 billion in 1995, on which it must make regular payments each year. The logging companies seek to exploit the rainforest and make a profit from the sales of pulp and valuable hardwoods such as mahogany. Brazil hasn't got much to offer the world in material goods other than what resources it has in its Rainforest so their government feels that if they don't continue to allow this clear and obvious exploitation of the rainforest they will fall behind in their payments and be unable to support their expanding population. I would describe Brazil as a middle income developing country I would place it in the same bracket as Mexico and Malaysia Its â€Å"GNP US $ PER CAPITA† is 3020 and it has a high infant mortality rate 57. One can only assume that a government would want to change these statistics and the easiest and quickest way for the brazilin government to get there hands on the money to do this is through the rainforest. Some other effects of deforestation are less rainfall so the cleared land becomes much drier possibly even a desert. More CO2 in the air this increases the greenhouse gasses causing global warming and climate change. Industry and power stations that have been built give off more C02 fewer trees to produce oxygen and absorb CO2. Fewer trees means less transpiration and this mean less water vapor in the air less water vapor in the air means less condensation overall. Many birds, insects, and animals rely upon the rainforest as a food source and for shelter. After deforestation they will either die or be forced to move away from there natural habitat when animals move some where else it will put a strain on other food chains and may even cause a mass extension. When the Rainforest is cleared peoples that lived there before are forced to leave and mix with the mainstream population this has had dire effects on them because when they mix with people outside the rainforest they develop illnesses that they had no immunity from there immune systems can't cope with western illnesses â€Å"measles, influenza† Those who are brave enough to stick out and stay are soon driven out from their homes by the construction of roads mines and reservoirs. Many people who tri to resist developers are killed by developers. Trees absorb a tremendous amount of water if there are no trees the water will sink into the soil and change it to mud If it continues to rain many surrounding crops will be ruined because of flooding Humus Cycle In Area of Tropical Rainforest Rich Tree Growth Numerous Fallen Leaves Leaves Decay To for Humus Nutrients Added To Soil Humus Cycle In Area of Forest That's Been Cleared Poor Quality Vegetation Fewer Trees And Leaves Less Humus Fewer Nutrients Added To Soil Less fertile Deforestation In The Amazon Rainforest People Living In Urban Areas In Brazil % In This Graph you can see that the number of people choosing to live in urban areas is increasing dramatically this is one of the reasons the Brazilian government continues to clear vast areas of rainforest. The cleared areas can be turned into residential areas to house more and more people. Statistics for this graph were taken from the Key Geography book Cleared Natural Forest In Order To Build Roads For Mining Access In This graph you can see that Brazil has by far the highest clearance for mining access. This is because the Brazilian government export masses of mined goods found in and around the rainforest such as gold, sliver, and iron ore. Statistics for this graph were taken fromWWW. GREENPEACE. COM Deforestation in the Amazon Rainforest Groups of people that support deforestation in the Amazon rainforest are the Logging and mining companies as well as the various governments. Multinational companies support deforestation because they are supplying for demand and a huge market, if people want mahogany furniture and rare gems/metals then they'll go and clear entire forests in order to give it to them and make a huge profit in the process. These companies see developing countries as an easy target they can clear huge areas of forest and pay them a fraction of what they should do the ironic thing is they no they'll be grateful for the money because they can barley support there expanding populations. As an outsider you would see these actions as inhuman and immoral but they do help the countries where deforestation is taking place a great deal. Many of these countries have nothing to offer other that holiday destinations so the only thing they can sell sad as it may seem is there heritage and Rainforest. When land has been cultivated through logging and mining the money will go to the government who will spend the money on its population in the form of a better education or hospitals and roads so the peoples of these countries are benefiting slightly but some people may say that its not worth it in the long term if they keep on then sooner or later there will no rainforests at all then the big companies will leave them with nothing. Places where there is a growing population in urban areas such as Brazil find them selves allowing big companies to destroy their rainforest in order for them to afford to destroy it them selves in processing large rainforest areas into residents for people to live in. Any one would love to earn something for nothing and that's exactly how these companies view it they get these valuable materials for next too nothing and sell them on for extortionate prices. They see them selves as aiding the developing countries and in a way they are but what they are actually doing is feeding them with one hand and killing them with the other. There are many groups of people that do not support deforestation in the Amazon rainforest such as the natives that lived in the rainforest; they see developers not as savors and job makers but as ruthless exploiters that kill vast amounts of animals and wild life with no remorse. Other reasons both the natives and local people are so against the clearing of the rainforest are they don't actually see any benefits in return the government often waste money on city expansion, national defense ,and economic aid which comes as a surprise since they can hardly feed them selves let alone any one else. When forest clearing was first introduced the main reason was to help them get out of debt but people who don't agree with deforestation will say they never been in so much debt they were better of living in small villages before at least then they could feed themselves and lived a less complicated life. The amount of land with trees on it shrinks each year. It gets harder and harder to meet local and global demands for wood and is extremely stressful and for what? Some people have proposed that the solution to tropical deforestation is to set aside vast areas as parks and reserves. This may buy enough time to give local governments a chance to address the underlying causes of deforestation-poverty, growing populations, and misguided policies. And many people feel that setting aside tropical reserves will ensure that unused areas will continue to exist. They point out that many species can't survive in managed (human-used) forests. Local people may say that the rainforest is one of the main reasons people come to visit them without that then they will lose a lot of revenue gained through tourists. People have not dwelt in large numbers throughout the tropical rain forests, but small groups of people live throughout the region. They constantly move around and clear small areas and plant crops. When they reach an area they want to use, they chop down trees and burn them in order to create a clear area. They then plant seeds in the ashes–but after a few years the soil nutrients become used up and it is no longer good for gardening, so they move somewhere else and start the process all over again. This process is called slash-and-burn cultivation, which can support a small population but will not work with larger ones. Deforestation in the Amazon rainforest In this assignment I will be investigating Deforestation in the Amazon rainforest. I have been given a hypothesis, which I have to agree or disagree with the statement by using the sources and from my own research. The hypothesis I have been given is ‘Deforestation of the Amazon rainforest is a major global environmental issue that only the Brazilian government can solve'. The whole issue is about deforestation, Deforestation is the felling and clearance of the forest land. It began in the Mediterranean lands many centuries ago. Today is mainly taking place in the less economically developed countries that have the tropical rainforests as their natural vegetation. The Amazon rainforest in Brazil is one of the largest rainforest in the world, it contains 50% of the world's animal population and it produces one third of the world's oxygen. Pharmatical Company's across the world use plants from the forest to produce life saving medicines for the people of the world. How and why is the rainforest being cleared ? There are many reasons to why the rainforest is being cleared. One of them is that the Brazilian government has allowed deforestation to take place in the Amazon rainforest is because they are in debt. They have let the Multinational companies deforest the rainforest so that they can raise money to pay off their debt owed to the banks in the MEDC countries. These developments are taking place now in the Amazon rainforest e.g. Commercial logging, cattle ranches, raw materials, mining and e.t.c. when these development takes place large areas of the rainforest has to be cleared out. From my research I found out that only 5% of the forest trees are actually wanted by the loggers but to get those trees they have to damage or destroy 65% of the remaining ones. What groups benefit from deforestation in the Amazon rainforest ? They are many people and groups that benefit from deforestation in the Amazon rainforest. Mostly the MNC's, they have cleared large areas for cattle ranching. They have burnt down trees and replaced it with grass. Then the beef which is produced from the cattle ranches is gone to Europe and US to be made into burgers. The MNC's are also involved in logging, which has been permitted only in 13 designated areas. Source E supports my point, it says that â€Å"The USA is the main importer of Brazilian mahogany†. The multinational companies pay tax for every area they felled but they benefit from it because the money goes back to the banks in MEDC countries to pay off their debts. The external debt of Brazil's is getting lower by letting people and companies fell the trees in the rainforest as you can see in Source G shows a graph of the external debt of Brazil, which shows at the beginning the debt was low and then in the middle it got higher and now its getting lower. This source is consistent with Source J because it tells how the external debt got higher. In the Amazon rainforest large areas are being cleared to make hydro electric PowerStation because it rains a lot in the rainforest so there is unlimited water supply. The HEP stations provide cheap and plentiful energy for transport, domestic use and industry. The mining companies also benefit from it because there are huge deposits of iron ore, copper, gold, bauxite and other minerals in the rainforests. So these companies have felled the trees to build roads through the forest to reach these deposits. What are the negative consequences of deforestation ? Deforestation has many negative consequences globally and locally. The Amazon rainforest in Brazil is responsible for producing one third of the world's oxygen. Many trees have been felled, which has increased global warming because carbon dioxide is getting higher. Because of the increase of carbon dioxide it has started to destroy the ozone layer, which then lets the harmful rays from the sun reach earth. As you can see source O States how carbon dioxide goes into air and also source P which also shows that America is the largest polluter. Source R also shows us that if there were no trees there won't be any oxygen, it also shows in the picture the clouds representing pollution. The other consequences are loss of wildlife where birds and insects rely on trees for food and shelter. There is a loss in medicine. It has also killed 96% of the Indians living in the rainforest because of the arrival of the Europeans. Those remaining have been driven from their homes by the constructions of roads, mines, reservoirs, cattle ranches and also forced to live in reservations. Source A talks about the Indians who are dying as development takes place. Their life styles are changing. The felling of the trees has also led to soil erosion by the rain in the rainforest. It rains every half and hour and is led to frequent flooding because there are no trees. All the rich soil which has the humus in it is flowed away by the flooding. After the rain there is a lot of heat given by the sun which bakes the poor soil, which then the areas of the forest which don't have trees turn into deserts. As it is also stated in source F in the second paragraph that the â€Å"Scientific studies have repeatedly shown that the Amazon soil is not suitable for agriculture and cattle ranching†. The hardwood is also becoming endangered. Source E also shows that the MNC's buy raw material like mahogany which they know come in illegal areas which they turn the blind eye on purpose. This source also talks about slavery which existed in the rainforest, which was abolished in 1888. People went to complain to the police about this but the police were corrupt and bribed and were useless. Government Actions The government is facing great problems now like the debts its facing which is getting higher everyday because of its interests. Brazil is trapped in the cycle of poverty. The government is also involved in causing more global warming and itself has done some deforestation in the rainforest. The other actions the government took was when the cities in the south east were very overcrowded and they reduce this problem by giving these people land in the middle of the rainforest where there wasn't a good infrastructure. The government has protected National Parks as it says in source C that the government has protected the rare areas of outstanding natural beauty to preserve and protect the future as these cannot be produced again. There are many companies who take advantage of Brazil's cheap resources. The Brazilian government has employed people from the favelas to work for these companies so the profit does not go straight out of the companies. Evaluation of the sources used ! Source A is against development and it's quite recent. It says it's a Brazilian newspaper but we don't know which one, we don't know how many Amerindians there were in the beginning. It's incomplete and it also tells us that the Multinational Companies (MNC's) and the government are working together to move the people to the Amazon. Source C is about what is the government doing? This source is sustainable but it is inconsistence and has exaggerated the facts like when it says in the third paragraph â€Å"From 2001 to April 2002, it transferred 20 million hectares.† When the source was adapted from a Brazilian newspaper which we don't know in March 2002. This shows that the dates were exaggerated because April 2002 had not come yet. Source E is against development and is reliable because it's a broad sheet which is more reliable than tabloid. There are other reasons why is reliable that is it there has been an interview with the MNC's, it's got facts, its quite recent, it has got dates and it tells us the true corruption. Source F is against development. Although the first paragraph is reliable because of the via satellite which does not lie but the second paragraph we don't know which scientific studies. Although this source is from the charity which most of the time charities exaggerate so that they get money and get known. But this source is reliable because they have done space research. Source G is for development because it's showing that by letting the MNC's deforest the rainforest their debt is getting lower. It is also reliable because it's consistent with source J and we also know the newspaper. Source J is for development. The headline is exaggerated. It is very reliable because it's consistent with source G but only the date is old. Source O is against development and it's reliable because the source is adapted from the UN. This source is 5 years old. Source P is against development and it's reliable because the source is from the UN. This source tells us that America is the largest polluter. This source is also 5 years old. Source R is against development. This source could be bias. This source shows us that the trees which provide oxygen are not there now, the clouds shows pollution and the person is getting bigger. Conclusion In my conclusion I agree with the hypothesis that only the Brazilian government can solve deforestation in the Amazon rainforest because they have started it and they are the one who can end it. One way they can make money without damaging or destroying the rainforest is by increasing their export so that their trade becomes surplus, that means that they export more than they import and by doing this they will get more money. There are two conflicts of interest in the rainforest. One is the groups that want to use the rainforest to make money. The other group of people wants to protect the rainforest and leave it as it is. In the middle are the people who live there. These people living in the forest want to preserve and use the resources from the forest to improve their standard of living. The solution to this is to manage the rainforest sustainable which is using the resources carefully like when cutting down the trees needed you shouldn't destroy the surroundings with it. The Brazilian government can also charge more tax for every area the MNC's deforest and also make them plant 3 more trees in that area.

Cybercrime and its impact on International Business

Cyber crime can be referred to any illegal activity that is executed with the help of a computer. Such kinds of crimes have always been executed ever since the computer technology was introduced (Cross, F 2007). With the advent of Internet, these crimes have gained an even faster pace. These thefts are not limited to enclosed vicinity. Accessing to data of an organization while sitting in another part of the world through internet has now become extremely effortless. This has drastic affects on organizations.Stealing sensitive information such as data of the stock exchange, profits of a financial institution and even identities of individuals (Cross, F 2007) to access into their personal accounts are crimes that are increasing rapidly. This has led to many connotations for businesses worldwide; taking better security measures. Cyber crimes committed are unique in such a way that no physical existence of material or equipment is needed. Everything is done through the use of a computer (Nag, D & Bajaj, K 2005). This has made these crimes even more dangerous and difficult to control. Opportunities for cyber criminalsThe increasing globalization has led to the merger of activities all over the world. Banks, stock markets, multi nationals all have become connected with each other and technology has become the life and blood for all organizations. Used for various purposes such as enhanced communication mediums and information sharing, technological advancements have also made businesses worldwide more susceptible to frauds and misuse of information (Grabosky, P 2005). Amongst all technological developments of the 20th century the internet is a widely used instrument for information sharing all over the world.Between the year 2001 and 2002 there has been an increase of $6501 billion revenue being generated from business executed online (Grabosky, P2005). This means there are greater chances for individuals to commit cyber crimes that are both dangerous and risky to t he business and also illegal in nature (ibid). Businesses worldwide make use of electronic communication means particularly those in the Western World and hence computer and cyber crimes have exploded after the 1990’s (Chamely, H 2003).The use of internet has fuelled the globalization process and hence the world has become smaller. People across the globe can now connect to each other easily though electronic means. However this advantage also carries perils to security. Issues such as fraud over the internet and piracy have been facilitated with the internet development (ibid). Multinationals have offices all over the world that are connected providing cyber criminals with the opportunity to act. It could be someone from within the employees or even a third party criminal.With the pace of technological development, e-commerce has come into existence and businesses are shifting not only their single operations online but transferring their complete business processes online ( Edin, M 2002). Bank for instances have started to offer international fund transfers from branches in two different parts of the worlds through internet which provides criminal opportunity for fund embezzlement which could mean loss of huge amounts of money for the banks. Online businesses such as Amazon. com deal in online shopping and purchasing of goods without dealing in any brick and mortar business.All such organizations function globally and hence are at a greater chance of cyber fraud then a business that only has one office in a single country and hence a smaller network and system. Impact of cyber crimes on business activities All businesses internationally have started to rely on electronic means of doing work and hence dependence on internet and technological sources has gained immense importance. Break down or illegal access to business information system and data base can have severe repercussions:†¢ Hindrance in day to day operations of a business like communicat ion with employees across the borders. Some companies function internationally with employees connected through means of video conferencing or emails etc (Grabosky, P 2005). †¢ A complete shutdown of business for instance organizations such as Wal-Mart function on a real time inventory management system and illegal access gained by a competitor means sharing of sensitive inventory data and customer preferences. †¢ E commerce business entails developing of relation online with suppliers as well.This affect is multiplied when cyber crimes not only gives access to financial data of the targeted organization but even its suppliers who may be functioning in another part of the world (Grabosky, P 2005). †¢ Another great loss that the company might face is the declining confidence level of customers. Consumer have less trust in the business functions especially online retailing like online shopping, purchases and electronic banking. And with the increasing rate of such crime s companies might lose on their customers.Thus companies must ensure that they do not loose on any important customers due lack of trust in the company’s system (Smith, A 2004). †¢ Economic losses to business resultant of frauds have also increased. These are measured in terms of declining profits or fraudulent transactions. An example could be the Russian TOC efforts to steal $10 million dollars from Citi Bank in the USA through forty unlawful fund usage (Jones, DM 2004). Another institution which has had to face the impact of cyber crimes in terms of economic losses is the stock market where traders trade online.Company information (functioning in L. A. ) available to individuals has been misused where wrong information was posted onto the internet leading to stock price increase and hence investors all over the world were affected (ibid). Types of cyber crimes and their impacts According to David Carter’s research (Grabosky, P 2005), there are three acts which can be labeled as cyber crime; entering into some one’s computer through illegal means and mishandling or damaging data, doing something illegal through means of the net or computer like piracy and thirdly, usage of computers to store some illegal information.Cyber crimes that generally take place within an organization take place through emails, viruses transferred through email or through software being used by the company, access to company database for employee or customer information (Nag, D & Bajaj, K 2005). Further detailed classifications of cyber crimes and how they affect organizations is explained below: Fraud in telecom services: Such a crime is committed by gaining access to the organizations switchboard and making use of call time.Not only does this cause the organization to be expensed with the bill worth the talk time used, is also a hassle for the individual subscribers using that particular service for instance an engineer in India was caught thieving hundre d Internet hours from a particular customer (Grabosky, P 2005). Criminals of such sort also gain access to calling card data for customers and hence they can make their calls on the expense of the customers who then have to pay larger bills and in return blame the company for poor device (ibid).Hacking into computers to gain access to data: Hacking into company data which is password protected is another form of cyber crime that is very common. This has caused the most extensive damage to organizations especially organizations which mostly deal in financial data example banks. For instance, the accountant of a bank who is computer literate can gain access to finances of the bank and transfer funds in his name causing economic losses to the his organization (Cross, F 2007)Cyber Terrorists: There work is very much similar to the terrorists that are a threat to national and international security of an individual nation and global relations. Cyber terrorists pose a threat to the nation al security of organizations by accessing into the central processing system (Cross, F 2007). This is particularly useful for business competitors to gain access to their competitors’ financial or future plans and monitor their activities to gain competitive edge (ibid).Piracy issues and counterfeiting: Reproducing products or services of various businesses without legal rights is another classic case of cyber crime. This is most extensively found in the media industry where movies are pirated without any legal rights and sold at even lower prices This has served as a problem for media producers example the movie â€Å"The world is not enough† starring James Bond was distributed over the internet even before it was available for public by the officials (Grabosky, P 2005). Implications for businesses: what businesses need to do?Cyber crime activities have caused losses of millions of dollars for companies however many companies do not prefer to report such incidents due to protection of their reputation and hence the data on cyber crimes is still incomplete (Grabosky, P 2005). The massive exploitation of these crimes has led businesses to take action. Global organization are making use of further technology to strengthen their systems of information sharing such as their data bases which contains customer information and financial data.Focus is now on IT itself to develop such products, services and solutions that do not promote the risk of cyber thefts and frauds (Edin, M 2002) Along with the governments of various nations coupled with investments from individual organizations in the corporate world, efforts are being made create more secure systems that could prevent cyber crimes (ibid). Venture in IT infrastructure and security According to a report of the Internet association Industry in Australia, on an average thirty five different cyber crime attempts are made on an individual organization’s system (Grabosky, P 2005).One of the great est actions that companies have now started to take is focus on their IT teams in order to build a strong and secure network and data base. This team must not only focus on building an internal secure system but also focus on cross border security as most businesses now function globally (ibid). Investing money in infrastructure and training related to IT development against cybercrime protection is becoming a necessity for all organizations and this investment is no longer considered to be an expense (Edin, M 2002).Such work was once and still is considered by some organizations as a function of purely IT engineers however this is not the case. As discussed how threatening the consequences of cyber frauds can be for any business, whether functioning online in a physical environment, it is important that a collaborative effort of all members of the organization is made to avoid these risks (Edin, M 2002).With this, development of a new concept has emerged; â€Å"cyber space securit y† (Smith, A 2004) which focuses on protecting not only business systems but also consumer information. Access to consumer information like their pin number and account information in a bank means risk of losing their money if their personal information is lost. Assessing financial impact of cyber frauds Another important analysis being conducted by companies across the world is the cost of security frauds being carried out within their organizations (Cashell, B et.Al. 2004). Such an analysis provides the companies with the facts of how risky such crime attacks can be for them in terms of risks of information sharing with competitors, risk of alteration of consumer perceptions (Smith, A 2004) and risk of economic losses (Miller, R 2007) being incurred by the firm I case of the system being damaged and information extracted. The fact that these frauds and thefts have led to losses in monetary terms has generated the focus of the organizations in this regard.According to survey conducted by a computer science institute, there has been an increase in financial losses reported by organizations due to cyber fraud in US in the past three consecutive years. Every year the percentage increase in frauds rises. According to that survey, corporations are not able to comprehend the danger that such frauds expose the organizations to and hence they misjudge the consequences (â€Å"Cyber crime bleeds US corporations: Financial losses from attacks climb for three years in a row† as reported in Koletar, J 2003).The increase in such acts has not only forced businesses but also government of individual nations to act to promote business especially that of e-commerce. The IT Act introduced in India in the year 2000, also incorporated certain activities related to cyber crime in e-commerce business and activities such as hacking into computer systems, affecting privacy of consumer information and disrupting computer system encryptions and codes (Nag, D & Bajaj, K 200 5). The basic reason was to instill trust amongst customers of e-commerce.The use of Internet is a two way tunnel for organizations. They must it to enhance relations with business partners, suppliers and customers. At the same time, it has given a chance to hackers for committing crimes of mass scale that require the attention of policymakers in the organization and individual employees too (Salifu, A 2008). Thus internet frauds have become a problem not only for the developing nations who face a shortage of technological skills but en the developed world (ibid). ConclusionSumming up the former discussion leads us to a conclusion that cyber frauds and risks have increased with the level of globalization and thus pose major threats to international business in the form of information loss, access of grave information by the wrong hands, threats to intellectual property right and to business operations, financial losses and wrong information being leaked out regarding a certain compa ny (Edin, M 2002). With the development of global business, more data is transferred and shared online through electronic means and hence cyber fraud has been motivated to a dangerous level.The threat of such risks has lead businesses and even governments to develop solutions ensuring that customer and company information I not leaked out and does not reach the wrong hands. Companies are focusing on developing risk management solutions and are â€Å"digitizing† (Edin, M, 2002, p. 17) their systems introducing stronger security checks and encryptions to protect the company against cyber frauds. Bibliography Cashell, B, Jackson, WD & Jickling, M, Webel, B 2004, Economic Impact of Cyber attacks, Congressional Research Service, Retrieved from scholar.google. com, Retrieved on 8th April 2010 Chamely, H 2003, Cybercrime and Society, Geo-Sciences, Environment and Man, Retrieved from books. google. com, Retrieved on 8th April 2010 Cross, F & Miller, R 2007, West’s legal enviro nment of business, 6th edition, Cengage Learning, Thomson West, USA Edin, M, Smith, B & Chiozza, E 2002, Challenges and Achievements in E-business and E-work, IOS Press, Netherlands Gobrasky, P & Broadhurst, R 2005 (eds), Cyber Crime: The challenge in Asia, Hong Kong University Press Jones, DM 2004 (ed.), Globalization and the new terror, Edward Elgar Publishing Limited, UK Koletar, J 2003, Fraud exposed, John Wiley and Sons Inc , New Jersey. Miller, R and Jentz, G 2007, Fundamentals of business law, 2nd edition, South Western Cengage Learning, USA Nag, D & Kamlesh, B 2005, E-commerce, the cutting edge of business, Tata McGraw Hill, India Salifu, A, 2008, The impact of internet crime on development, Journal of Financial Crime, Vol. 15, No. 4, pp. 432-443. Smith, A 2004, Cybercriminal impacts on online business and consumer confidence, Online Information Review, Vol. 28, No. 3, pp. 224-234.

Importance of Selection of Sales People Essay

Sales people are the front line of many businesses in the sales division. If a business has a shop front where customers come and have to inquire about potential purchases, current purchases or prior purchases then more often than not a salesperson is their first port of call. While it may appear that technology and self service are up and coming replacements for salespeople there is still definitely reason to employ qualified staff. It is for this reason that the recruitment and selection process is an important part of any business when hiring sales people. Selecting the wrong people for the job can result in problems such as staff turnover issues, customer complaints, costs associated with rehiring and even longer term issues such as a company suffering from disrepute. Recruitment can be defined as the process of finding potential job applicants, telling them about the company and getting them to apply (Hair et al. 2009). Essentially this process should not just narrow applicants down to potential employees, but be narrowing the applicants down to potentially good employees. Hair et al. 2009) also notes that the entire sales division ultimately depends on a successful recruiting approach. In essence there are five steps in the recruitment process: 1. Conduct a job analysis * A process identifying the duties, requirements, responsibilities, and conditions a job. 2. Prepare a job description * Explains to job applicants and current sales personnel what the duties and responsibilities of the sales position are. 3. Identify sales job qualifications * Characteristics recruits should have to perform a sales job satisfactorily. . Attract a pool of sales recruits 5. (Hair et al. 2009) (Hair et al. 2009) Select the best recruits A particular field where recruitment and selection of salespeople is of exacting importance is that of minority consumers. The article Advertising and recruiting: Marketing to minorities (Perkins, Thomas, and Taylor 2000) did research in America with specific reference to college males of mixed race and their perceptions of specific recruitment techniques when entering into a sales role. The article makes particular reference to the fact that as a response to growing diversity, increasing multiculturalism, and a need to understand minority consumers means that minority professionals in the recruitment sections of workplace is of exceeding importance (Perkins, Thomas, and Taylor 2000). By the introduction of minority professionals, it means that there can be a focus particularly on directing sales at minority consumers as the professionals are specifically selected for their experience. As a result this mitigates further problems for a business as they have gone through particular selection criteria ensuring that they aren’t the wrong person for the job. In particular for marketing to minorities by making the mistake of picking the wrong sales person could mean that a business potentially loses a whole minority market segment. With the rise in companies turning to the internet to make sales and it means that the customers they do have in store they want to also have an easy and worthwhile experience. In this regard it makes sense that recruiting more experienced or â€Å"the right† people for the job is of great concern to a business. Burke (2002) talks about how there has come to be certain expectations from consumers as to what they want to experience in store as well as online when shopping. The article goes on to say while consumers have become quite content to use online services, it is quite often the quality of service in store and lack of information that drives them towards other technology based alternatives, most often the internet (Burke 2002). Therefore it makes sense that during the recruitment process that employers seek to employ the best sales people they can. If a business wishes to retain in-store customers they would want to have employees that they are confident that customers can turn to and seek advice without having the employee themselves having to go and ask someone else. Another major reason for having recruitment processes based on employing the best sales people is in regard to the older generations. As much as companies are insistent on ensuring consumers that their technological advancements are making it easier, it is often the older generations which are less willing to adapt these innovations (Berry 2011). This means that these generations are more reliant on in store sales methods and dealing with sales people face to face. In an article by Peter Schulman also talks about how employing the â€Å"best† people is not always the result of how talented an individual may be, but often a result of how optimistic an employee chooses to be (Schulman 1999). The article goes on to specify how when recruiters go through the selection process the applicants being chosen for a sales position are applicants that have the desire to succeed. The reason being that while 20 percent of the sales force were garnering 80 percent of sales in 1999 (Schulman 1999) is because a sales persons belief that being persistent is the best way to overcome obstacles and setbacks. The side of this that can be more detrimental to a company is by selecting the wrong person in regard to their own personal morale and self motivation. A sales person who, for example, is unsuccessful in making a sale and instead of taking it in their stride and moving forward can almost result in a snowball type effect. Schulman’s (1999) explanation of this is that as a sales person becomes ever so slightly self-depreciating it can adversely affect their subsequent sales as they start to lose motivation almost in an exponential fashion. In the recruitment process then it is imperative that recruiters are able to distinguish between optimistic and pessimistic applicants. It is vital that a company has solid selection criteria. While it has been established that the best employees can often be selected based on how talented they are, the recruitment process is ultimately designed to establish what constitutes an employee as being a desirable candidate. By managing to select the sales people that recruiters feel are most suited for a job can result in a more productive sales division. As mentioned minority groups being marketed to require very specific selection to be successful as this is a field where incorrect recruitment can mean the loss of an entire segment. The elderly generation again is a segment that can require a specific skill set of the sales person. By making sure employees are actively engaging with customers and willing to help it can be a much more effective sales technique which can result in increased sales and recurring customers. Finally these two factors held in conjunction with selecting applicants that can be regarded to be optimistic rather than pessimistic can effectively result in a powerful work force in the regard to sales people. Going against such factors and resultantly hiring an applicant that can be considered the wrong person for the job would undoubtedly result in not only short term effects for the sales of a business but also has the potential to have long term effects further down the line which may be harder to resolve.