The Success of Amazon.com

The Success of Amazon.com         Although most dot.coms experienced the repercussions of falling technology and betrothal markets in the late 1990s and ultimately failed, Amazon.com, a ordering that operates on the audacious combination of ambition and idealism (Hansell 2002), has managed to bout alive by implementing innovative strategies that have fairly thin the Companys fluctuating and often unstable financials while hedging its master on meeting the demands of consumers by diversifying the product line that it sells on its web sites. Amazon.com entered the e-commerce market place in 1997 with the primary destination of becoming the leading online book retailer. The Company made this running game with the full understanding that it would mean putting its success up against a large number of established and successful brick and trench mortar book retailers like Barnes and Noble and Waldens books stores. The risk paid off, disrespect the fact that it s brick and mortar competitors soon followed Amazons example by creating their hawk online stores. Amazons founder Jeffrey Bezos was undaunted by the new online competition, rolling out(p) a strategic but risky plan to adapt the leading source of not only books, but also a variety of products that online consumers were demanding.

Amazons early success is credited to its arrest of books, music and videos, products that were fairly the most in demand products at the time that the Company launched its official e-commerce web site. Because the Internet lends itself to the proliferation of thousands of alter e -commerce web sites, Amazon.com soon found i! tself subject to the competitive strategies of opposite online retailers selling similar products. The Company would respond by focusing on selling products at discount prices, a dodge that quickly worked to increase its customer base but likewise threatened its profitability and its longevity. At the same time, the Companys low-price... If you want to democracy a full essay, order it on our website: OrderCustomPaper.com

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