'L’oreal and the Globalization of American Beauty Essay\r'

'How did L’Oreal become the world’s largest beauty company? What was the role of acquisitions in the maturation? The global strategy of Loreal started first from European countries uniform Austria, Italy, and the Holland providing h ar care and hair color products. after(prenominal) the launch in the USA, they decided to expand their marketplace share by mainly M& adenosine monophosphate;A of many similar but mode smaller companies. With proper acquisition strategy oer the years, they finally became the largest company in beauty industry.\r\nL’Oreal offers consumers worldwide â€Å"American” and â€Å"French” concepts of beauty. Are thither any limits to the national beauty images it can broaden? There may be some limits for Lorear to go more ‘worldwide’ even if they have extensive branches and offices over the world. I rally it may be related with ‘racial issues’. The society for ‘minority’ is ever-cha nging faster than ever before, but still, the ‘majority’ of American and European countries are white but Asian, African American, and Hispanic. Thus, if they really care about optimal ‘ globalisation’ in all ways, they should probably consider fashioning their diversified strategy in other markets (minorities).\r\nWhat are the global opportunities for Kiehl’s? What are the limits, if any? purge though Kiehl’s were taken over by Loreal through M&A, their products are not easily found at many stores, remote there are so many producsts of Lorean in any store. And this is mainly because their products line are hardly expensive targeting luxury market, so I think if they really want to go ‘global’ they should knock proper way to make their products easily open to the customers through mega-stores like walmart, or target.\r\n'